By Shad Khattab
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October 11, 2025
I’m American-born, Egyptian-raised, and my BS detector got tuned up before I could ride a bike. Over here, we strut like we are the bastion of freedom. Over there, they call Egypt Umm el-Dunya—Mother of the World—and act like the whole planet is a spin-off. Cute stories. Both are thick-cut nonsense. That’s the gift of growing up in two proud echo chambers: you learn to hear the bullshit in stereo. So of course when I look at the modern corporation—the world’s most dysfunctional anti-community club—I recognize the same hustle: take raw extraction, dress it up in soft-focus language, and sell it back as “innovation” and “connection.” Step two in deconstructing your life away from Big Tech is simple: learn the lingo. Clock the newspeak. It's a "smart" , "personalized" , "forced consensual" , "data improvement" train wreck of an internet world that the titans of tech have created. Great for them and the bottom feeders who work in the data extraction sector. The marketers, PR fools, ad Exes, account executives, and Interns. These people have taken the beautiful thing called the internet and destroyed it like they did with printed words, radio, and Tv. All in the name of more money and more government control. In order to push this form of the internet on us. The corrupt form that serves the elites its minions and its government puppets create a vernacular that hides their true intentions. In order to deconstruct from this system is to understand and be able to decode the bullshit that spews in the name of our benefit. I wish i could say this list is exhaustive but bullshit is like glitter. easy to make . impossible to clean up The “Smart” Taxonomy Smart TV → ad terminal with a screen; ACR (Automatic Content Recognition) watches what you watch . Smart Speaker → an always-listening coupon dispenser with jokes. Smart Home / Hub → one app to track every room (and you) Smart Meter → fine-grained energy diary for your life patterns. Smart Doorbell / Cam → neighborhood watch, but for data brokers. Smart Car → rolling telemetry farm; your commute is content. Smart Fridge / Oven / Washer → firmware updates for boiling water. Smart Bed → intimate-moment analytics, now in graph form. Smart City → surveillance, but with street art. Smart Tags / Beacons → “lost & found” meets proximity tracking. Auto-translate: “smart” = has a mic/cam/modem/telemetry stack and a Terms of Service. Performance & "Personalization" gloss “Make the app run better” → turn on surveillance so we can A/B test you like a lab rat. “Improve your experience” → we’ll log everything you do, and save it forever. “Diagnostics & crash analytics” → because our product will eventually break, we will use this as an excuse to harvest your data. Telemetry plus bonus tracking. “Quality improvement data” → we need your data to justify next quarter’s roadmap. “Better recommendations” → profiling so precise it creeps out your therapist. “Tailored / relevant ads” → stalking, but with videos, graphic design and drama. “Interest-based advertising” → we built a dossier on you, your spouse, friends, children, neighbors; now we’ll rent it out. “Measurement partners” → adtech middlemen you’ve never heard of. “Cross-device linking” → your phone, laptop, TV, car = one person: you. Thank from of all of us at Big Tech “Optimize our services” → we’re training models on your behavior. “Experimentation” / “A/B testing” → dark-pattern lab work in production. “Preload / background activity” → runs when you’re not looking; talks to HQ. “High-precision location” → we want your front door, not your neighborhood. “Bluetooth/Wi-Fi scanning” → we can track you even with GPS “off.” “Contact discovery / address-book matching” → upload everyone you know, thanks. “People You May Know” → shadow-profile bingo using your contacts + metadata. Consent theater & privacy kabuki “We’ve updated our Privacy Policy” → we expanded data use; enjoy the novella. “Manage your privacy” → 7 screens and 42 toggles (default: ON). “Legitimate interests” (GDPR) → we decided we don’t need your consent. “Consent Management Platform (CMP)” → cookie banner obstacle course. “Partners / vendors list” → 300 companies you’ll never meaningfully audit. “Do Not Sell/Share” → sure, but we’ll “process” it instead. “Essential cookies” → analytics and ads wearing a mustache disguise. “Single Sign-On for security” → one login to track them all. “Data portability” → here’s a ZIP of gobbledygook; good luck. “Transparency report” → glossy PDF with no useful detail. “Privacy nutrition label” → marketing garnish; ingredients still secret. “End-to-end encrypted”* → * except backups, metadata, and “abuse review.” “On-device processing” → plus quiet uploads when we feel like it. “Differential privacy” → math words to make you stop asking questions . Safety-Washing & Well-Being “Trust & Safety” → under-funded moderation and PR fire drills. “Community standards” → rules (and exceptions) we enforce arbitrarily. “Brand safety” → we’ll protect advertisers; users, maybe later. “Digital well-being” / “Take a break” → timers that don’t dent revenue. “Pause history” → temporary amnesia; we still remember enough. “Family pairing / age assurance” → surveillance for kids with extra step s. Monetization, adtech, & data alchemy When they cant come up with a product that brings value and sustainability to the person, groups and society as a whole, they revert to data extraction. “Service providers” → third parties that look a lot like data brokers. “Attribution / conversion tracking” → follow you from ad to checkout to couch. “Frequency capping” → we track every ad you’ve seen to show you more. “Audience insights” → we sliced your life into sellable segments. “Custom / lookalike audiences” → target you and your statistical twins. “Data clean room” → surveillance, but in a white lab coat. “Lift study / incrementally” → we’ll take credit for sales you were making anyway. “Native / branded content” → ads pretending to be journalism. “Creator fund / boost / promote” → pay to be visible on a platform you built. Dark patterns & growth-hacking In a valiant attempt to make everything seem harmless, they pick and choose words that sound like they are doing us "naive" consumers a favor. Data extraction has many whimsical words that sound vaniila . “Streamlined onboarding” → we hid the opt-outs. “Nudges / gentle reminders” → psychological tricks to increase tracking. “Gamification / streaks” → variable rewards to keep you hooked. “Infinite scroll / autoplay” → extraction treadmill. “Re-engagement” → nagging disguised as notifications. “High-priority alerts” → marketing pings skipping your Do Not Disturb. “Device fingerprinting / probabilistic matching” → tracking without cookies. “Identity graph / MAID” → permanent ad ID with a cute acronym. “Shadow profiles” → dossiers on non-users built from your friends’ uploads. “Privacy by design” → slide in the deck; not in the backlog. AI-speak that means “we need more data “Responsible AI / Ethical AI” → please don’t regulate us yet “Safety filters / guardrails” → vibes checks, not guarantees. “Human-in-the-loop” → underpaid contractors looking at your stuff. “Model improvement” → let us train on your content. “Hallucination reduction” → still wrong, just confidently. “Data governance” → the binder we wave at audit ors. Legalese & retention gotchas “As required by law” → we’ll hand it over and can’t tell you. “For research purposes” → broad license to experiment on your data. “Aggregated / de-identified / pseudonymous” → can be re-identified with effort. “Retention policy” → we keep it until the heat death of the universe. “Delete account” → deactivate now; actually delete… eventually… maybe. “Exceptional / lawful access” → backdoor with extra paperwork. “Data residency” → stored locally, accessed globally. “Standard contractual clauses” → trust us, the paperwork is airtight. “Legitimate business purposes” → universal permission slip. Platform & ecosystem glue words “ Seamless ecosystem” → lock-in that feels silky. “Interoperability” → works great with our stuff. “Trusted partners” → companies that pay or get paid. “Security updates” → telemetry piggybacking on patches. “Beta / early access” → free QA labor + extra tracking. “Improve discoverability” → we’ll decide who gets seen How to auto-translate in your head “Personalize” → profile. “Measure” → track. “Partner” → third-party data vacuum. “Research” → internal product/ads R&D. “Safety” → PR shield. “Choice” → maze. “Temporary” → until we quietly turn it back on. So here’s where you come in. You don’t beat these people by memorizing their slogans; you beat them by refusing to speak their language. Every time a platform whispers “frictionless,” you ask, “for whom?” Every time a dashboard purrs “personalized experience,” you ask, “at whose expense?” That list of terms you just read is not trivia; it’s a field manual. It’s how you stop mistaking a chokehold for a hug. Read it, share it, argue with it—but most of all, use it. Start calling things by their real names. Opt out when you can. Jam the system when you must. Because the minute enough of us stop repeating their BS (bullshit) back to them like a prayer, the spell breaks—and the “inevitable” future they keep selling suddenly has to answer to something they never planned for: a public that can finally see through the fog and say, with a straight face, “Nah. Not in our name. Not with our data. Not anymore.”